Aside from her upcoming Fashion for Relief shows, Naomi Campbell is doing her part in the fight against Ebola by selling her second-hand clothes. Starting Nov. 28, the supermodel will set up shop in Westfield London, for one week, allowing customers to buy not only her pre-worn designer clothes but those of her many stylish friends, too, including Kate Moss, with all profits going toward Ebola prevention and education.
Others who have donated clothing include Campbell's many high-profile friends. According to Fashion Telegraph, customers can also expect new designer pieces at exclusive prices, and items purchased will earn shoppers the chance to win a one-off celebrity item each day in a special Golden Ticket lottery.
The shop is part of Campbell's Fashion for Relief foundation, which she founded in 2005 as a way of generating funds for disaster relief through fashion shows, auctions and pop-up shops. MStars News recently reported that she has previously raised money for the victims of Hurricane Katrina, the Haiti earthquake of 2010 and the Japan earthquake and tsunami of 2011.
"I'm thrilled to return to Westfield London to launch the Fashion for Relief pop-up store," said Campbell. "Raising awareness for Ebola and educating about its prevention is crucial to help prevent the spread of this deadly disease. We hope the Fashion for Relief store will raise much-needed funds and awareness whilst offering amazing pieces at accessible prices."
The 44-year-old recently told Page Six that she is "scared" of the virus, and that she owns a home in Kenya and works with three orphanages there.
"Ebola does not discriminate," she said, adding that as a black woman she feels a responsibility to fight the crisis.
"We are absolutely delighted to be working again with Naomi Campbell and her Fashion for Relief initiative to support a worthy cause that's affecting so many lives," said Myf Ryan, Westfield's director of marketing for the U.K. and Europe. "In 2011, Westfield London hosted the first Fashion for Relief pop-up store, which raised over £20,000 [$31,339] in one week. This year, the store will be bigger and better with hundreds of designer pieces on sale. We have no doubt it will be a brilliant success."
The temporary store will be in The Village section of the White City shopping center for one week from Nov. 28 to Dec. 4. It will launch with a VIP preview as part of Vogue Gold Night Out Nov. 27.
For a chance to win a pair of golden tickets and to have a chance to shop the store on the VIP preview night visit: westfield.com/london.
Check out a photo of Naomi in a Fashion for Relief T-shirt below:
@iamnaomicampbell opens a pop-up store in Westfield London to sell out her clothes, as part of Fashion For Relief Campaign which aims to raise awareness about the spread of Ebola #fashion #fashionforrelief #campaign #popup #store #london
A photo posted by @itfashion on Nov 11, 2014 at 9:20am PST
Check out more MStars News below:
Naomi Campbell Fights Ebola: Supermodel Is Staging Two 'Fashion for Relief' Shows In February 2015
Supermodel Naomi Campbell Brings Sexy To The November 2014 Cover Of 'Vanity Fair Spain'
Naomi Campbell Fights Ebola: Supermodel Plans 'Fashion For Relief' Benefit Shows
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