"Gangnam Style" is dipping its feet into fashion with its recent video collaboration with Jill Stuart New York. The official Jill Stuart video with Psy appears to be a "classy" parody of the original "Gangnam Style" turned New York style.
In the video, Psy takes on the Jill Stuart Fashion runway and shows people what it means to "dress classy, dance cheesy." Everyone in the video is dressed classy for the private fashion event, and they later join Psy in his horse dance moves.
With the popularity of Psy's hit song, Jill Stuart New York took a clever step to cash in on "Gangnam Style."
According to Fashionista, Jill Stuart will be working with Psy on a collection that will only be available in Asia. Jill Stuart is known for its dresses for women, so it will be interesting to see how "Gangnam Style" can be used to attract customers.
Other businesses are also taking advantage of the viral sensation. Halloween is approaching and some retailers are stocking on "Gangnam Style" jackets. One Etsy shop owner has committed to custom make the Gangnam Style blue jacket for Halloween.
Will you take your fashion advice from Psy?
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