Katie Holmes Sexy PHOTOS: Tom Cruise's Ex Sizzles In Steamy Alterna Haircare Campaign! [WATCH]

During her recent appearance at New York Fashion Week 2015, the former Mrs. Tom Cruise is quickly becoming a style icon in the industry. In a stunning set of photos that show off her natural beauty and hair, Katie Holmes is the gorgeous face of the latest campaign for Alterna Haircare.

According to the E! Online, the Batman Begins actress is the global ambassador and co-owner the hair care company. The brunette beauty appears to be sporting bangs in one of the ads. In the second still, her long strands are gorgeously sculpted in waves. The 36-year-old explains the step-by-step process of using the beauty brand to moisture her dry hair and make her scalp feel lively.

The former Dawson's Creek teen star tells the official Alterna site, "I'm really proud to be a part of this company - not only because the products are incredible, but because their 'accessible luxury' and 'free of' philosophy really speaks to me. I love that Alterna uses natural and organic ingredients and stays away from harsh chemicals like sulfates and parabens. It's good for my hair and good for the earth, so I feel good using it."

Notice how the brand collection makes the hair look healthier, shinier and smoother.

Go Behind the Scenes with Katie Holmes here:

As we previously mentioned, the Thank You For Smoking actress joins Liev Schreiber and recurring guest star Ian McShane for the upcoming third season of Ray Donovan. Viewers will meet Malcolm Finney (McShane), a prominent movie producer in the industry. The billionaire hires Ray (Schreiber) to get his family, which includes Paige (Holmes) Finney, out of a potentially catastrophic situation.

The third season of Ray Donovan will premiere on Showtime sometime in 2015.

Readers, what do you think of Katie Holmes' Alterna Haircare campaign?