Bruce Jenner is not only going through some big changes in his personal life, as he makes his transition from male to female, but the star is also making some big moves in his professional life. It is being revealed that the reality star is even further distancing himself from the Keeping Up With the Kardashians brand and in turn from his ex-wife Kris Jenner and family. While the family has set up a massive deal with the E! Network to the record-breaking sounds of $100 million, Bruce excluded himself as a way to create some distant from the brand. According to Radar Online, Bruce is using his transition, and his reported boob job that he got last month, as a springboard to get back the professional control of his life, which was reportedly in the hands of Kris for some many years.
In addition to separating himself from his ex, it is being reported that Bruce has already hired new publicist, Alan Nierob, who has even secured him a tell-all, one-on-one interview with Diane Sawyer about his transition.
A photo posted by @krisjenner on Mar 29, 2015 at 8:49pm PDT
Founder of The Brand Identity Center, Chad Kawalec, opened up to The Wrap to talk about Bruce's split from the family brand.
"His brand has been diluted and controlled by the Kardashians," Kawalec explained to the site. "And all of the associations that go with that is what he's breaking from. And one of those associations is E!. It's all of those pieces where he's basically saying 'I am no longer in the shadow of that brand. I am taking control of this brand now.' I think he's doing it in a really smart way."
In addition to that, the site is reporting that Jenner is also shopping a reality series based on his life to networks.
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