Harley-Davidson Sponsors Upcoming Kid Rock "Rebel Soul" Tour: Rockstar Says Motorcycle Endorsement "Just Makes Sense"

Legendary motorcycle manufacturer, Harley-Davidson, teams up with rock star, Kid Rock, for his upcoming "Rebel Soul" tour. The 42-year-old performer is very excited for this venture saying it is a "dream deal" that "just makes sense." The tour coincides with Harley-Davidson's 110th anniversary, which will culminate with a final "Rebel Soul" tour performance in Milwaukee.

Rock (born Robert "Bob" Ritchie) started his music career as a rapper, releasing his own material between 1990 and 1997 in his home state of Michigan. After signing a record deal with Atlantic Records, he gained commercial success in the "rap-rock" genre, which was a new genre of music that became a new trend, accredited mostly to Rock's success and appeal. Soon he graduated to a more rock, country and blues-centric sound that he has fully molded his persona into. Rock always portrayed the persona of a rough and tumble man, even allowing the "white trash" description of himself to become an empowering image to lower class Americans who looked up to him. Most of his songs and music videos are themed around sex, partying, drinking, and an overall idealistic view of the search for the American dream.

Kid Rock is a five-time Grammy award winner and has yet to slow down. He recently endorsed 2012 Presidential candidate, Mitt Romney, and his song, "Born Free," was the official song for Romney's campaign.  In 2012 he released his latest album, Rebel Soul, which has an anthem he provided for the United States Military, "Let's Ride." This partnership between Rock and Harley-Davidson is clearly an incredibly smart move for both parties. Prior to this deal with Harley-Davidson, Kid Rock has had Jim Beam Kentucky Bourbon Whiskey as a corporate sponsor. 

Kid Rock could not be more right about how much this partnership with Harley-Davidson motorcycles makes sense. He is regularly pictured in leather jackets, aviator sunglasses and, in some cases, even on motorcycles. It is kind of hard to believe it took this long for the two to start working together. Rock owns many Harley-Davidson motorcycles and has been invited to many of the companies events to perform, but nothing has been official until now. As part of the agreement, Harley-Davidson name-brand merchandise and slogans on stage and in advertisements. Their is also a contest surrounding the tour where the winner gets a custom motorcycle and the opportunity to ride onto the stage with Kid Rock during the Milwaukee performance. The deal also includes new "Rebel Soul" merchandise featuring a line from Rock's song, "I can't hear you over the rumble of my freedom." This partnership between Rock and Harley-Davidson is clearly an incredibly smart move for both parties.