'Keeping Up With The Kardashians', Kanye West Declines Appearing On Show, 'Bad For Image' Says Source

Kanye West is refusing to appear on the new season of Keeping Up with the Kardashians.

West, 35, reportedly told his pregnant girlfriend Kim Kardashian, 32, that he'd rather not become a regular fixture on the upcoming eighth season, but he might make a few brief cameos. West and his team believe that appearing on the hit E! show will "cheapen" his brand, said a source.

"Kanye has made it perfectly clear to Kim that he doesn't want to appear at all on Keeping Up with the Kardashians," a source told Radar Online. "He has made several brief appearances on the Kardashian reality shows, but wants nothing to do with future filming. Kanye's team believes it's bad for his image and brand to appear on a reality show because it makes him look cheap."

"And, Kim isn't pushing the issue at all as she knows Kanye won't bend on it," the insider added. "Kim will probably be able to talk Kanye into doing several cameos, but that will be it."

The source said Kim's need to have her boyfriend on the show may have affected her relationship with NFL player Reggie Bush. Bush refused to appear on the show and the insider revealed that it may been been the reason for their split.

"It's such a departure for Kim because she constantly nagged Reggie Bush when they were dating for him to come on the show," said the source. "He just refused, and it was one of the reasons why they broke up.

West is well known for his privacy. He makes rare appearances, hardly ever usesTwitter and does not have accounts on other social media sites including Instagram and Facebook.

In a new interview with DuJour magazine, Kim said her rapper beau has changed her into becoming a much more private person - he even stopped her from signing too many autographs for her fans.

However, she shares that dating Kanye has changed the way she wants to live her life going forward.

"My boyfriend has taught me a lot about privacy," she claims. "I'm ready to be a little less open about some things, like my relationships. I'm realizing everyone doesn't need to know everything. I'm shifting my priorities."