Look out fashion lovers; another designer collaboration is on its way! Reed Krakoff will be collaborating with fashion retailer Kohl's. The luxury brand will reportedly be taking a new direction for this collection. According to WWD, the brand will have a limited-edition line that will be featured exclusively at Kohl's stores and online in Spring 2016.
If you're a Reed Krakoff fan you know that a handbag from the designer's signature collection starts at $1,000 and ranges all the way up to $3,000. With this limited edition, Kohl's shoppers can expect the price range of $15 to $129. You know what that means—its time to get your wallets ready.
Kohl's chief merchandising and customer officer Michelle Gass is excited for whats to come. "Reed's apparel has a contemporary feel in a good, modern way," she added. "Among the areas we're looking to grow and expand are the modern and modern classic looks."
Krakoff has established himself as a powerhouse in the fashion world. Before launching his signature collection that we know and love in 2010, he was president and executive creative director of Coach. The designer was credited with increasing sales from $500 million to $5 billion.
The designer told WWD that there is a huge gap in the handbag and accessories market in terms of value with pricing. "There's this amazing opportunity for handbags in this space and for design that's absolutely unique and exciting and affordable."
Designing the collection was an eye-opening experience for the designer. "There was nothing we couldn't do," he said. "My aesthetic plays into this. It's not ornamented and there was a lot of print work. It has the same aesthetic as my core brand."
Unlike other designer collaborations, fashionistas can look forward to seeing some of the aesthetics from the brand's famous handbags as well as some casual finds featuring statement stripes, hand-drawn prints and utilitarian and color blocking pieces.
Will you guys be shopping the new collaboration once it hits stores in 2016? Let us know down below!
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