Versace and Vera Wang's Fashion PR Firm Now Represents Hook-Up App, Grindr

 Meet inked up WestCoast GrindrGuy @badwitchaj Grindr GrindrXtra 0FeetAway instagay instaGrindr gaysofinstagram lgbt gayshoutout gayfollow gaymen GrindrUSA GrindrRegram

A photo posted by Grindr! (@grindr) on Sep 17, 2015 at 1:19pm PDT

PR Consulting has definitely changed the game. In the beginning of December, they sent out an email notifying their current clients - Versace and Vera Wang - friends and media that they have taken on a new client, Grindr, WWD reports. If you are not too familiar with the app, it was founded in 2009 by Joel Simkhai and has been downloaded by the like of Marc Jacobs.

Grindr is a popular location-based app for gay and bisexual men. What happens after the initial meeting is up to them.

Page Six reports that PR Consulting's clients already include Christian Dior, Louis Vuitton, Versace, and Vera Wang.

This arrangement might seem quite odd, but PR Consulting principals, Pierre Rougier and Sylvie Picquet-Damesme, informed Page Six that Simkhai reached out to them for representation. "Our roster is vast, covering hotels, fashion, beauty, culinary and e-commerce.' They said, adding they were particularly intrigued by Grindr for the Equality program to raise awareness for gay rights."

Hello, #Grindr. #PRClifestyle A photo posted by PR Consulting (@prconsulting) on Dec 1, 2015 at 1:58pm PST

Previously, Grindr's PR was handled in-house. The company, in a little over four years, has managed to acquire over 5 million active users and is entirely self-funded, according to WWD.

So why choose to hire-out now?

Landis Smithers, vice president of marketing at Grindr told WWD, "As Grindr grows its global network and expands into new areas, we wanted to find a partner that would both understand our vision for a more connected world and push us to think differently about how we speak to our users. While we knew PR Consulting might seem unexpected to some, their approach has always been highly creative, responsive and pro-active. We are thrilled that they also understand and embrace the vision we are developing."

In related news, back in October, fashion designer, Marc Jacobs hosted a 10-person orgy courtesy of Grindr. Once the press was alerted, Page Six writer Maureen Callahan covered the story. Jacobs came for her life on Instagram in a few nasty posts, according to WWD.

Take a look at the post below.

An open letter to MAUREEN CALLAHAN Girl, I think I understand your pain. You're a sick woman. It must be such a sad, unfulfilling and lonely existence to get paid for writing (I use the term loosely) an article put together from out of context information written; by other journalists over a period of time, for different periodicals, in different countries. I can't even imagine your suffering having made a life and name working for what has to be the worlds worst, trashiest, and most irresponsible of newspapers; (LOL)! I can imagine the powerful and fulfilling feeling you must feel with each piece you ;write; that helps yourself and your readers feel better about their lives by putting down others who are so fortunate as to have been blessed with a genuine passion for creation. Those creative individuals who like everyone else has feelings, a sexual appetite, issues, character defects, and professional ups and downs. If you were a real writer and not the parasite feeding off of the successes and failures of others I wouldn't bother writing my thoughts here. I do feel sorry for you. Please know you are in my prayers. I hope you will someday find something, somewhere that gives you pleasure...and not at another's expense. Should that moment happen for you, please don't thank me. I only wish the best for everyone. Even you. Sincerely and disrespectfully, Marc (Jacobs). lethimwhoiswithoutsincastthefirststone youwannacomeforme? A photo posted by Marc Jacobs (@themarcjacobs) on Oct 26, 2015 at 8:59pm PDT