Burberry New Beverly Hills Flagship Store Is A High-Tech Shopper's Dream Come True

Burberry's new flagship store in Beverly Hills may be a high-tech shopper's dream come true. According to Christopher Bailey, the brand's chief creative officer and chief executive officer, his investment in technology at the Rodeo Drive location represents his ambitions to create a more personalized shopping experience across the entire brand. For example, the British heritage brand plans to create digital profiles of shoppers that sales associates can access right there in store. Read More »