'Hunger Games: Catching Fire' NEW Poster Revealed [PHOTO]: Fan Debuts Latest Jennifer Lawrence/Katniss Everdeen Advertisement for 2013 Movie

Lionsgate films decided to try out an interesting new marketing strategy for the upcoming film, The Hunger Games: Catching Fire. Instead of debuting the brand new movie poster featuring the film's star, Jennifer Lawrence, on some sort of television show, commercial, or any other expected media outlet for this sort of thing, a fan debuted it on her Tumblr page!

Hunger Games fan Lori Dripple is the lucky person chosen to debut the new billboard advertisement for the upcoming film. The new image has the slogan: "Remember/ Girl on Fire/ I'm Still/ Betting/ On You."

Click here to visit Dripple's Tumblr page, but we have provided the photo for you below:

What do you think of this new image?

The Hunger Games: Catching Fire is directed by Francis Lawrence and stars Jennifer Lawrence, Josh Hutcherson, Liam Hemsworth, Woody Harrelson, Elizabeth Banks, Lenny Kravitz, Stanley Tucci and Donald Sutherland. It opens November 22.

Here is a synopsis for the film:

THE HUNGER GAMES: CATCHING FIRE begins as Katniss Everdeen has returned home safe after winning the 74th Annual Hunger Games along with fellow tribute Peeta Mellark. Winning means that they must turn around and leave their family and close friends, embarking on a "Victor's Tour" of the districts. Along the way Katniss senses that a rebellion is simmering, but the Capitol is still very much in control as President Snow prepares the 75th Annual Hunger Games (The Quarter Quell)-a competition that could change Panem forever.

CLICK HERE to check out Mstars previous coverage of even more images released by Lionsgate for Catching Fire!