How FX CEO John Landgraf Is Going To Compete With Netflix and HBO

John Landgraf, CEO of FX Networks and FX Productions explained to the investor conference today how the "10/90" deals will probably get the boot.

The 10/90 model, pioneered by Debmar-Mercury (a television syndication company), allows for shows to obtain an automatic renewal of 90 episodes if the first 10 reach a certain rating. The only show to receive the 90-episode renewal was Charlie Sheen's Anger Management. The other two, George Lopez's Saint George and the Kelsey Grammer and Martin Lawrence comedy Partners weren't so lucky.

Go figure.

"We tried three ... Charlie's show has been solid, but the other two not particularly solid. And nothing has been really a juggernaut," said Landgraf during the Bank of America Merrill Lynch Media, Communications and Entertainment Conference in Beverly Hills, Calif. "To tell you the truth, I look at this as probably an experiment we won't continue in the long run."

FX hit shows like Sons of Anarchy is "becoming essentially a Netflix original series" on the streaming service. "We need significant branding," he said, adding that Netflix chief content officer Ted Sarandos "is starting to come around."

According to Debmar there were very few shows that could keep up with big players in the syndication world. "There was really nothing particularly attractive, at an attractive price, coming off the broadcast networks," he said.

Statistically FX does very well for itself, being available to roughly 97 million pay television households. FX is also licensed to a number of related pay television channels in many international countries.

The most popular series to ever grace the channel include The Shield, Nip/Tuck, Damages, Rescue Me, Sons of Anarchy and It's Always Sunny in Philadelphia, to name a few.

The network relies heavily on films from 20th Century Fox, Columbia Pictures and Paramount Pictures to take up their weekend slots.