Capital One Announced as New Orange Bowl Sponsor

Orange Bowl sponsorship has switched hands from one financial institution to another, it was announced yesterday.

As part of a multi-year agreement with ESPN, Capital One has taken over as the title sponsor effective immediately. So what was most recently known as the "Discover Orange Bowl" will now go by the name "Capital One Orange Bowl."

"The Orange Bowl has been home to many of the sport's most memorable moments and greatest athletes, and being part of the new College Football Playoff creates even more anticipation," said Ed Erhardt, ESPN's president of global customer marketing and sales, according to a report by the Atlantic Coast Conference. "This increased commitment will elevate Capital One's profile throughout the college football season, and we look forward to ushering in this new playoff era with them."

Capital One also happens to be the official credit card and bank of the new College Football Playoff, which goes into effect this season.

"As a major supporter of college sports for over a decade, Capital One is excited to be the title sponsor of the Orange Bowl, especially as this legendary bowl game takes on even greater significance with the College Football Playoff," said Marc Mentry, senior vice president of brand marketing at Capital One, in a statement to the media. "Like millions of other fans, we're looking forward to seeing incredible competition and drama play out during this new chapter of college football."

The new Capital One Orange Bowl will be played Dec. 31 in Miami, Florida.

"As the landscape of post-season collegiate football evolves, the Orange Bowl looks forward to this new partnership with Capital One and continuing its long-standing relationship with ESPN," Orange Bowl President Luis Boué told the ACC. "Capital One's commitment to collegiate athletics, teamed with ESPN's reputation as a sports leader and the Orange Bowl's championship tradition will ensure a beneficial relationship for all of us."