Tyra Banks 'America's Next Top Model' Host Launches New Beauty Line

Tyra Banks revealed her new line of cosmetics, TYRA Beauty, yesterday via social media and www.tyra.com. During the past few weeks, Banks had been hinting that something fierce was on its way. Well, the supermodel sure didn't disappoint!

In an interview with People Magazine, Banks explained the process behind creating the line. "The creation of my cosmetics experience has been years in the making. Do you know how good it feels to finally be able to tell the world why I attended Harvard Business School?! I truly learned how to master building and leading my own cosmetics experience."

Banks wanted to create a line of products that would allow women to highlight their own beauty. "Without makeup, I would have never been a supermodel," says Banks. "I don't wake up with naturally sculpted cheekbones - I paint them on! I believe makeup is the great beauty equalizer."

The line focuses on three areas: a collection of stick-based cosmetics called "TYover," featuring Banks's "TY-Guide Technology," eye makeup by the name of "Smize" (a popular America's Next Top Model term which means to smile with your eyes), and a line of makeup based on cosmetics used on the runway called "It Factory."

"The TYRA Beauty cosmetics experience has a lot of innovative elements," said Banks. "I'm obsessed with being different, unique, a leader. Our new beauty business is all about badassery. I'm approaching beauty differently: bigger, bolder, badder." One unique business approach Banks chose was to sell her line by independent contractors called "Beautytainers."

"We are accomplishing my ultimate dream: to give people the power to be their own boss while setting their dreams free," says Banks, who will train her Beautytainers through the online TyraU, which provides them with tips and tricks to run their own businesses. "I feel fully armed to share and teach all I learned [at Harvard] with Beautytainers across the country, and later, the world!"