Into The Gloss Launches Its Own Line of Beauty Products Named "Glossier"

After four years in business, beauty website Into the Gloss is now selling its own beauty products. The line is called Glossier, (pronounced gloss-eee-ay) and operates independently as a direct-to-consumer sister brand to Into the Gloss.

According to Fashionista, founder and CEO of Into the Gloss, Emily Weiss, started Into the Gloss four years ago with a desire for well-designed editorial that tackled beauty in a smart, interesting way. Glossier is the product of a similar itch, Weiss says, this time for a beauty brand that she would want to be friends with. "I don't think Glossier should be one of these brands that's untouchable and about glamour and aspiration, but you can't get there," Weiss says. "Everyone can be a Glossier girl. It's about a certain spirit and independence and freedom and being a little silly."

Glossier will be rolling out its products in batches of "curated collections," starting with a four-piece range of skincare-focused lotions and balms that goes for $80. Individually, the products range from $12 to $26. The skin care products include a moisturizer, all-purpose balm (which is cleverly called Balm Dot Com), luminizing skin tint, and rosewater mist. Together the moisturizer and skin tint are meant to fill in fine lines and pores to create a smooth surface. Each product order comes with bubble-letter stickers for personalizing the pink and white bottles. How cute is that?

NY Mag's "The Cut" talked to Weiss to learn more about why she started the Glossier brand.

As a beauty editor yourself, you know how many beauty products there are already. What made you want to start a line of your own?

"With Glossier, we are taking a curated, contextual approach and applying it to product development. We're not going to be putting out 30 colors of an eye shadow. I hope Glossier and the very small collections that we put out reflect the times and needs of what our girl wants. Right now, for example, it's really about kind of stripping everything away, being a little free, and just making sure your skin is looking great. We have a limited-edition product for holiday, and then we have something else coming in January. I don't think we're going to be so hung up on [the] traditional marketing calendar. Our speed to market and develop things as a small, nimble team is another big difference. We will go into color early next year, and we have a pop-up opening on Monday, October 13."

Stay in the loop with Glossier updates on IntoTheGloss.com.