Nike Holds 2014 Women Innovation Summit: VP Of Digital, Stefan Olander, Talks Fashion And The Future

Nike held its 2014 Women Innovation Summit on October 22 at Spring Studios in New York. Hypebeast reports, in the jam-packed event, Nike showcased its latest innovations for women's sportswear.

Twenty-seven of the world's top female athletes, including Olympic gold medalists Allyson Felix, Sanya Richards-Ross, and Adelina Sotnikova, paraded down the runway in the brand's newest gear. Supermodels Karlie Kloss and Joan Smalls also made appearances on the catwalk to show off Nike's latest design collaboration with Brazilian Pedro Lourenco. The day was capped off by a communal workout invitational, provided courtesy of the Nike Training Club, the brand's interactive personal workout app.

"Sport and fitness are powering a new lifestyle shift for women around the world," Nike's president and CEO, Mark Parker, told the crowd. "Our relationship with our digital community of 65 million women, coupled with great product innovation, is driving our momentum, and we expect to add another $2 billion in revenue to reach $7 billion by [fiscal year] '17. Nike is still just doing it, and doing it better than ever. I have been designing for Nike for more than 30 years and I have never been more excited."

According to Style.com, one of the brand's key weapons when it comes to innovation is Nike's vice president of digital sport Stefan Olander. He helped launch the Nike+ program eight years ago. The Nike+ app has since been downloaded in 94 percent of the world's countries.

Style.com interviewed Olander to discuss Nike fashion and what the future of Nike digital looks like.

Parker said at the Women Innovation Summit that everyone asks him what the future of athletic-wear looks like, but he's more focused on the how. Olander explains how Nike is looking at the future:

"We have been at this for 40 years. We didn't just wake up one day and say that this digital thing seems interesting. But it always came from: What is the problem we are trying to solve? What we find most exciting about the future is what happens when you line everything up. We know how to make great clothes, we have amazing events where millions of people show up, we have some great apps, we have people in retail stores that are incredibly knowledgeable. When you stitch it all together and we can recognize you as a member of our community, not just as a consumer, then our ability to serve you on all fronts is something that no one else has."