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FKA Twigs tapped as creative director for Nike's latest ad, comes up with images, music video that celebrates individuality, modern movementand inspires confidence Read More »
Fans of Nike have spurned the company after featuring Gigi Hadid's sister Bella who they believe is too thin to be athletic. Read More »
Manny Pacquiao who is famously known for losing to Floyd Mayweather Jr and running for office in his home country, Philippines has landed himself in some hot water. The boxer has reportedly lost his endorsement deal contract with Nike after making controversial gay remarks. Read More »
Ohio State already had a nice pre-existing relationship with Nike. They've been together for years and have seen more money than the entire state of New Hampshire has ever (presumably). However, good wasn't good enough. They wanted great; best in the business kind of great. Which is exactly what they got. Ohio State struck a new deal with Nike, extending their partnership for another 15 years in a $252 million deal, effectively making it the most valuable deal in all of college sports. Read More »
Nike Japan recently released a video where celebrity athletes such as Carmelo Anthony, Chris Paul and CC Sabathia explain why they love wearing Michael Jordan's Nike Air Jordans so much. Read More »
Some might say that James Harden of the Houston Rockets isn't much of a fan of commitment. After signing a 13-year, $200 million agreement with Adidas, Harden was seen out and about wearing a pair of Nike Air Jordans. Given the fact that the deal doesn't start until Oct. 1, the lack of commitment to Adidas seems a bit sketchy. Read More »
Michael Jordan has now become the highest paid retired athlete. However, it isn't from his legendary Chicago Bulls tenure or even his entire NBA career. Jordan made more money selling his signature brand sneakers in 2014 alone, than he did during his entire 15-year career. Read More »
Nike's got a new product line equipped with Therma-Sphere Max technology workout gear and they've decided to reach out to the New York Giant's receiver, Victor Cruz, to model it. Find out more about this team-up below! Read More »
It was always promised that Kyrie Irving would be a star. In the basketball world, nothing says you're a star more than having your own shoe line. Read More »
Kyrie Irving is finally ready to dominate the NBA, on and off of the basketball court. The point guard has for a long while been tipped to become the very best in the game, and it seems his on-court and off-court games have developed together. The NIKE star has released his own shoes, and while wearing them, he made the perfect advertisement, dropping 37 points. On top of that he's been wearing a near $1K designer bag. It's taken him time, but ladies and gentlemen, Kyrie is ready to make the NBA his own, and LeBron James couldn't be any happier. Read More »
Nick Young, a.k.a. Swaggy P, a.k.a. one of the NBA's best dressed, never disappoints when it comes to his attire. Upon entering his home, Young introduced The Coveteur to the puppy he shares with girlfriend Iggy Azalea, a wriggly bulldog appropriately named Jelli. Once Young opened his closet for viewing, The Coveteur described its contents with one simple word: "swag." Read More »
Nike has worked with a number of fashion models in its 50-year history, but never on the scale it has worked with Karlie Kloss, who fronts Nike's fall campaign. Nike unveiled its spring/summer 2015 women's collection in New York City Wednesday, Oct. 22, which kicked off with a presentation from Nike CEO Mark Parker and a small runway presentation with more than two dozen of the female athletes Nike sponsors. Among the attendees were models Kloss, Joan Smalls, Damaris Lewis and Jeneil Williams. Read More »
Nike held its 2014 Women Innovation Summit on October 22 at Spring Studios in New York. Style.com interviewed Nike’s VP Of Digital, Stefan Olander, to discuss Nike fashion and what the future of Nike digital looks like. Read More »
