Barneys New York, luxury specialty retailer, announced recently its 2014 Holiday campaign: BAZ DAZZLED Holiday; a collaboration with world renowned writer/director/producer Baz Luhrmann and his wife, costume designer and collaborator Catherine Martin.
Each year, Barneys taps someone famous to collaborate on a campaign and limited edition collection for the holidays. The Baz Dazzled Holiday collection, which follows collabs with Lady Gaga, Disney and Jay Z, is set to hit select Barneys locations and Barneys.com on Thursday Nov. 13. Twenty-five percent of proceeds will go to Room to Read, a charity that supports literacy and gender equality in education in developing countries.
According to Fashionista, the holiday decorations and gift options are fittingly extravagant, theatrical and luxurious. Items include a $785 engraved champagne saber (a giant knife used to open bottles of champagne), a $7,000 backgammon set, and an assortment of dressed-up stuffed animals that feel like they belong in one of Luhrmann's whimsical films.
A campaign and in-store activation set to be unveiled Thursday will include dreamy costumes developed with famed designer Zaldy, as well as dancers, contortionists and woodland creatures.
Check out some photos from the collection below:
Another sneak peek at the magical dream world that is #BAZDAZZLED. Stay tuned!
A photo posted by barneysnyofficial (@barneysnyofficial) on Nov 11, 2014 at 6:36am PST
#BazdazzledHoliday #MaryJaneMcCartyDesign mini stockings embellished with vintage rhinestone jewelry, fur, handmade rosettes A photo posted by Maryjanemccarty (@maryjanemccartydesign) on Oct 10, 2014 at 7:07am PDT
#MaryJaneMcCartyDesign mini stockings exclusive for #Barney's #BazdazzledHoliday
A photo posted by Maryjanemccarty (@maryjanemccartydesign) on Oct 10, 2014 at 7:08am PDT
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