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If you haven’t discovered the sexiest site for shopping these days, you’re in for an eye-opening experience at Ouihours. The hottest new lingerie website (translation: “the yes hours,” those moments when you just can’t resist) has all the excitement of the edgiest magazines with photographers like Paul Westlake, Bruce Weber and David LaChapelle, layered with exclusive lingerie brands from around the world including Curriculum Vitae, Kiki de Montparnasse and KissKill. Yet, it’s more immediate, more interactive and way more satisfying!
Whether you want something naughty or nice, this is luxury voyeurism at its best. Thanks to an impressive founding team including creative director Marc Balet (think Warhol’s Interview, Yves St. Laurent, Giorgio Armani, Karl Lagerfeld, etc.) and chief merchant Bonnie Pressman (Barneys New York, Ralph Lauren and Theory), there’s unrivaled merchandise and editorial! Just ask Halle Berry or Debi Mazar, both have something to show and tell on the site this month (Do you know Halle sleeps in a bra every night or Debi’s secret for the ultimate cinched waist?). Besides capsule collections from top designers like Victoria Bartlett and Fleur de Mal, there are sensuous silhouettes—bras, panties, teddy’s, garters and gowns—for every occasion, not to mention the unmentionables. You even get to see some of the items in action thanks to seductive short videos directed by Gianluca Fellini (his grandnephew, if you were wondering).
And who better to put a sultry spin on shopping?
Every month, Ouihours presents a collection of music curated by a cool someone to get you in the mood…for lingerie: “Essentially, these are great songs for sex,” explains Balet. This month, cultural pioneer Fab 5 Freddy—superstar street artist turned director who brought hip-hop to audiences around the world—shared his favorite sensual sounds from LL Cool J’s “Doin’ It” to Slyvi Piela’s version of “Feel Like Making Love” to Silk’s “Freak Me.” This inspired mix will certainly create the vibe for some truly satisfying Internet indulgence.
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About the Author:
Anne Breza lives in Brooklyn. As an editor/writer at Elle, Glamour, Harper's Bazaar, Los Angeles Magazine, Self, WWD, she has seen it all... but is always looking for the next brilliant star.
