DirecTV Rob Lowe Ads Possibly Pulled After Comcast Complaints: Better Business Bureau Agrees

Comcast is angry over a slew of Rob Lowe characters that include Scrawny Arms Rob Lowe, Painfully Awkward Rob Lowe, Super Creepy Rob Lowe, Far Less Attractive Rob Lowe and Meathead Rob Lowe. According to Comcast, DirectTV's claims of 99% signal reliability, 1080p HD programming, more sports and better picture and sound quality in the Lowe commercials are completely false. Due to this they recommend DirectTV pulls the ads. It looks like the Better Business Bureau agrees.

At the end of the commercials, Lowe points at his alter-ego and makes the claim to not be like the far less superior version of himself.

"Don't be like this me," Lowe says. "Get rid of cable and upgrade to DirecTV." In the case the Better Business Bureau National Advertising Division review board agrees with Comcast and is now urging DirecTV to either modify or remove their ads completely. The bureau found no evidence supporting the Lowe commercials that DirecTV has better picture and sound quality than cable. These claims are completely unsupported, according to them.

The Bureau also says that DirecTV failed to explain how it arrived to these claims. When Lowe says, "Don't be like me," they say it, "conveyed a comparative and unsupported superiority message."

DirecTV fired back in a statement. The company says they continue, "to believe that the various Rob Lowe advertisements are so outlandish and exaggerated that no reasonable consumer would believe that the statements being made by the alter-ego characters are comparative or need to be substantiated."

This isn't the first time DirecTV has been attacked in recent months. In March the Federal Trade Commission ruled that the company failed to make it clear that its $19.95-a-month plan requires a two-year contract. They also didn't explain that customers must go out of their way to cancel the free premium channels of HBO and Showtime once the three-month trial is finished.