Latin singer and songwriter, Marc Anthony has officially ventured in to the sports arena, as he recently announced that he is now a sports agent and has signed his first client, major league baseball star, Aroldis Chapman to his sports division of Magus Media. Magus Media has teamed up with baseball agency, Praver Shapiro Sports Management, as the firm currently represents several Hispanic athletes.
Announcing today the creation of MAGNUS Sports w/ the signing of @MLB pitcher @AChapman_105 https://t.co/EOzG7ckpcy pic.twitter.com/Q92PAKJETD
— Marc Anthony (@MarcAnthony) November 30, 2015
Complex reported on the deal and that Marc Anthony released as statement saying, "Baseball, like music, is an ingrained cultural passion for many Latinos throughout the world, and there's no shortage of amazing stars of Hispanic origin," and added, "Despite that, until now there hasn't been an enterprise specifically designed to meet their need. With Magus Sports, we are changing the existing dynamics and building a new kind of management company that understands the culture and knows how to build big media brands. Beyond the cultural connection, social media also is bringing fans closer to their heroes than ever before. That means that athletes, like other entertainers, need management that can help them with both, managing their career and building a brand."
According to Fox Sports, the Cuban player Chapman was represented by Relativity and will be a free agent at the end of the 2016 season. The news agency also compared the success that music mogul Jay Z has had within the sports industry with company Roc Nation Sports and thinks Anthony is following suit. Both Shapiro and Magus will work together with contract negotiations, player services, and brand marketing.
Aroldis Chapman has 4 straight seasons with 100+ strikeouts 2012-2015 — Kyle XcCullough (@DatDudeKM) September 7, 2015
Will music and performing take a back seat to Magus Sports and all-star player Aroldis? This deal will solidify the singer with professional athletes and perhaps it doesn't hurt that he can understand Latino players when it comes to culture. This could be a win-win situation for everyone.