Luxury Department Store Nordstrom Creates Reddit Community To Engage With Consumers

Department store chain Nordstrom is among the first luxury brands to create its own Reddit username and community. The social media platform creates a space for individuals to hold discussions and vote upon topics. According to "Luxury Daily," Nordstrom has created a Reddit to create consumer interaction beyond Facebook likes, tweets and Instagram photos, and the nature of Reddit will allow the brand to hold conversations with its consumers about directed topics. Read More »