Luxury Department Store Nordstrom Creates Reddit Community To Engage With Consumers

Department store chain Nordstrom is among the first luxury brands to create its own Reddit username and community. The social media platform creates a space for individuals to hold discussions and vote upon topics. According to Luxury Daily, Nordstrom has created a Reddit to create consumer interaction beyond Facebook likes, tweets and Instagram photos, and the nature of Reddit will allow the brand to hold conversations with its consumers about directed topics.

"We've been on Reddit for about two months," said Dan Evans Jr., spokesman for Nordstrom, Seattle. "We hope it's another way for us to respond to and speak with our customers directly in real-time in a way our customers will enjoy."

Nordstrom's username is Nordstrom1901, after the year the store was founded, and is operated by the Nordstrom social media team.

The Reddit community's page is introduced with an explanation:

"This subreddit is created for marketing purposes, but for service and engaging with redditors. We've noticed a lot of conversation about Nordstrom & after a month participating in the community, we're excited to encourage discussion about style, fashion and brands."

Many brands choose Twitter to host conversations. Italian fashion house Fendi hosted a Twitter conversation between accessories creative director Silvia Venturini Fendi and fashion blogger Susanna Lau of Style Bubble. Fendi asked fans to submit questions prior to the talk by tweeting with the branded hashtag #FendiTalks, which were then posed to Ms. Fendi by Ms. Lau.

By hosting this Fendi talk, the brand was able to boost consumer engagement with its relatively new Twitter account, and possibly gain some followers from Ms. Lau's fans. Very creative!

"We continue to learn more about Reddit and what our customers want to hear from us, but so far the response has been favorable," Evans said.

Check out Nordstrom's latest Instagram post below!

 Puppy love.