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Michael Kors has just launched #InstaKors, a program which allows users to register their email addresses and Instagram usernames at the special landing page. Michael Kors then shoots a linked email when the customer likes a shoppable photo on Instagram. Thousands of brands, bloggers and retailers post products to Instagram every day, but due to the social media site's "no-links handicap," they can't link out to those products for followers to buy. "MStars News" recently reported that Marc Jacobs Beauty debuted a solution to this frustrating problem by creating a Shop via @MarcBeauty Instagram website. Nordstrom has also developed programs that make its images on Instagram shoppable. Read More »
Department store chain Nordstrom is among the first luxury brands to create its own Reddit username and community. The social media platform creates a space for individuals to hold discussions and vote upon topics. According to "Luxury Daily," Nordstrom has created a Reddit to create consumer interaction beyond Facebook likes, tweets and Instagram photos, and the nature of Reddit will allow the brand to hold conversations with its consumers about directed topics. Read More »
