After announcing the album with a behind-the-scenes promo Sunday night during the NBA finals, Jay-Z and Samsung have been busy promoting Hova's upcoming record Magna Carta Holy Grail.
Last night (June 20), the brand and the Brooklyn rapper released another video detailing the making of the album. The clip entitled "4 More" shows the "99 Problems" making a hot beat for his upcoming twelfth studio album with producer Timbaland.
"We should make like four more this week since we've got time," Jay-Z says. "Just, you know, I think I'm ready now before was just like the warm-up." Timbaland looks on skeptically, but the video then cuts to the duo making music.
The resulting beat is heavy on deep electronic thumps, with smaller soaring hints of music behind it. A steady yet quick drumbeat keeps the time. While mixing the track, Jay-Z woops and hollers and Timbaland nods his head.
Listen to the snippet from Magna Carta Holy Grail below in the video "4 More":
The video teases that "the next big thing is here," and surely the legendary Jay-Z thinks so. After the initial album announcement, Hova took to his rarely-used Twitter to analyze the new rules of hip-hop, which included different promotional materials and ways to release music.
The surprise Sunday announcement and the fact that 1 million copies of Magna Carta will be available for free download to Samsung users shows that Jay-Z is looking to break new ground not just musically but in business with his 2013 release.
Unfortunately for him, earlier today Billboard stated in an open letter that the chart trackers will not count the purchases made by Samsung for the purposes of the Billboard 200.
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