One thing we know is that every X-Men movie has had incredible viral marketing over the years. The latest installment, X-Men: Days of Future Past, is definitely one of the better examples of how to properly implement the viral marketing in order to promote a film. Attacking a tough American issue like the assignation of President John F. Kennedy seems like a perfect way to get some attention. With "The Bent Bullet," a website diving into the accusations that Magneto (Michael Fassbender) killed the President; we are introduced to some great teasers and intriguing work done for promoting the new movie.
This story takes place 10 years before the new film and 1 after First Class. The video shows Magneto, also known as Eric Lensherr, stating his innocence and demonstrating his powers. He also insinuates that he knows the killer to be his fellow mutant Mystique (Jennifer Lawrence).
He says: "I did not shoot your president. But I know who did, and you will never find her. She has a way of hiding in plain sight."
This is said after the character proves that mutants exist by bending a metal crowbar with his mind.
You can watch this video and see all of the other great viral marketing around "The Bent Bullet" right HERE!
The JFK assassination has always been an interest of the X-Men movies. Back in 2011, First Class director Matthew Vaughn, "I thought it would be fun to open with the Kennedy assassination, and we reveal that the magic bullet was controlled by Magneto. That would explain the physics of it, and we see that he's pissed off because Kennedy took all the credit for saving the world and mutants weren't even mentioned."
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