Teenage Mutant Ninja Turtles, the Michael Bay production reboot of the iconic crime-fighting reptiles, hits theaters August 8, 2014, in the States, but the Australian release date is September 11. So how does Paramount decide to advertise this new action flick? Did you guess showing the heroes jumping out of an exploding building with "September 11" in a large font? If so, you probably understand why there has been some outrage on the Internet this week!
The promotional poster was posted to Paramount's Australian Twitter account, but then quickly removed once the controversy became evident.
Let's take a look at the post:
... and now the actual poster:
As you can see, this was definitely a huge oversight by Paramount Australia's marketing company. It has since been removed and the film company has issued an apology.
"We are deeply sorry to have used that artwork for the marketing materials promoting the September 11 opening in Australia," the company said in a statement, according to The Hollywood Reporter. "Combining that image and date was a mistake. We intended no offense and have taken immediate action to discontinue its use."
Obviously this was a mistake, but that doesn't mean Twitter didn't get a chance to react to it! Let's check out a few reactions to this controversial poster here:
Why didn't a PR person catch this beforehand? ::: Paramount Apologizes for Teenage Mutant Ninja Turtles 9/11 Snafu https://t.co/qK2wxHqXrg
— Jeremiah Massengale (@jeremiahpm) July 30, 2014
Cowabunga, dude. No one put 2&2 together?! Paramount Apologizes for Teenage Mutant Ninja Turtles 9/11 Snafu https://t.co/8059HVPwHz — MariaUngaro (@Mungaro) July 30, 2014
Just asked everyone here in NY about the 9/11 TMNT poster and yup-none of us care. Better to laugh at a studios goof than get offended by it
— Jake Baldino (@JakeBaldino) July 29, 2014
Well that went well for them. Release date in Australia 9/11 Whoops! #TMNTMovie #TMNT #TeenageMutantNinjaTurtles pic.twitter.com/UMeOat8X4V — Killer Kitsch (@killer_kitsch) July 30, 2014
What do you think of this issue? Let us know in the comments section below!
(via SlashFilm)
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