Miley Cyrus is the new face of the cosmetic line Mac Viva Glam. The brand just announced that the pop singer will be the 2015 spokesperson for the iconic make-up line. She will join the likes of Rihanna, Nicki Minaj and Lady Gaga, to name a few, that have taken part in representing the cosmetic line.
According to Women's Wear Daily, 100 percent of Miley Cyrus-inspired products will help to benefit AIDS research. The company has stated that Mac Viva Glam has made nearly $340 million since it first launched in 1994.
The "Wrecking Ball" singer took to her Twitter page today announcing, "Going #VIVAGLAM with @MACCosmetics. Look for my lipstick in early 2015," she signed off with a lipstick and lips emoji.
MACcosmetics included on their Twitter page, "VIVAGLAM + @MileyCyrus coming Jan/Feb 2015!"
#VIVAGLAM + @MileyCyrus coming Jan/Feb 2015! pic.twitter.com/w5bckpIV6D
— MACcosmetics (@MACcosmetics) October 29, 2014
According to Cosmopolitan, the collaborated pink lipstick will cost buyers $15 and the pink lip-gloss will cost $16.
As one of VIVA GLAM's top representatives, Rihanna brought the company a "fearless, confident style." Rihanna's glosses are in shades of frosted metallic mauve in both lipstick and lip-gloss. The singer also has red hues from her original VIVA GLAM collection.
Cyrus fits well with the brand recognition of being fierce, bold and colorful. She has a following of fans that believe she is a crusader within her generation, claiming fans have said, "The only reason I'm able to admit that I'm gay is because you've made me feel like that's okay," the "We Can't Stop" singer told Elle. "That is so intense, because that is a part of this generation – it wasn't always accepted – and I feel like I am a big part of that change."
© 2025 Mstars News, All rights reserved. Do not reproduce without permission.Wham! Bam! VIVA GLAM! Superstar @MileyCyrus is ready to make noise as this iconic campaign’s 2015 spokesperson. The global pop phenomenon kicks off her VIVA GLAM with two surefire hits: a super-sexy hot pink Lipstick and matching Lipglass with sparkling pearl shimmer. #VIVAGLAM A photo posted by M∙A∙C Cosmetics (@maccosmetics) on Oct 10, 2014 at 10:26am PDT