Pharrell's Latest Campaign for Adidas Promotes Equality

When musician/fashion mogul/multi-talented entrepreneur Pharrell Williams announced a long-term partnership with Adidas back in March, we knew it would be more than just a collection of fancy kicks. According to Fashionista, the second release from the duo proves just that with a unisex capsule called "The Tennis Pack II," which is being supported by a huge ad campaign promoting gender and ethnic equality.

As we'd expect from the man who brought us the multi-ethnic, multi-cultural "Happy" video, Williams's ad campaign for Adidas is full of hope and bliss. With the tag-lines "Equality is Acceptance," "Equality is Love" and "Equality is Strength," the campaign features colorfully bold and striking photos shot by photographer Ryan McGinley. It's refreshing to see Williams and Adidas work together to promote social awareness. The singer told GQ in March, "I'm the most indiscriminate person that there is! I believe in equality."

Adidas is going full blast in promoting the campaign through all its social media channels. As for the collection itself: "The Tennis Pack" capsule features a trio of monochrome tennis-inspired Stan Smiths and matching luxe, court-ready track jackets. The silhouette looks similar to the accustomed fit of bomber jackets, with a noticeably slimmer cut than the original track top.

Pharrell remade his three track jackets for Adidas in brand new colors. The latest additions, which are made of perforated leather, "have a tropical feel," coming in bright colors of lime green and tangerine orange. The jacket is also available in white. Prices start at $120. The full collection arrives in stores and online at adidas.com today, Friday, October 31.

Watch Adidas "Equality is Love" video below!