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Kim Kardashian and Kayne West Divorce Drama Over; Celebrate Valentine's Day in NYC

By Pritpal Singh | Feb 16, 2017 04:45 AM EST

Looks like Kim Kardashian and Kayne West Divorce Drama is over for now. On Tuesday, Kim and Kayne stepped out for a Valentine's Day dinner date in the New York City. Read More »

Kanye West Debuts Fashion Line Yeezy Season 3 Line After New Album 'The Life of Pablo' Stream

By Sibrena Stowe Geraldino | Feb 11, 2016 03:30 PM EST

Rapper and fashion designer Kanye West will debut his Yeezy Season 3 line for Adidas during New York Fashion Week today at Madison Square Garden. He has once again, changed the name of his seventh solo album, for the forth time last night and it's entitled The Life of Pablo, which will premiere later today. Read More »

Rapper Kanye West's Gives 18-Minute Speech at the Annual Footwear Awards

By Sibrena Stowe Geraldino | Dec 05, 2015 02:10 PM EST

The 29th Annual Footwear News Achievement Awards may never be the same after fashion designer and musician Kanye West held it's audience captive with an 18-minute speech, last night. West was presented the "Shoe of the Year" award for his Adidas Yeezy 350 by Kanye West brand, presented by Adidas execs Arthur Hoeld, John Wexler, Rachel Muscat and Michael Atmore. Read More »

Injury Prone Derrick Rose's Ironic New Adidas Sneaker Slogan is 'Never Break'

By Mehak Massand | Oct 25, 2015 03:49 PM EDT

Chicago Bulls’ Derrick Rose is an extremely injury prone point guard. Rose also has a sneaker deal with Adidas, with the newest addition of his signature sneaker collection, D Rose 6 on its way. His slogan for his new Adidas sneaker is “Never Break,” which is awfully problematic and ironic for the unlucky, injury ridden player. Read More »

Houston Rockets' Star James Harden Explains Why He Signed $200 Million Deal With Adidas, Money's Not the Only Reason

By Mehak Massand | Oct 07, 2015 01:19 PM EDT

As James Harden of the Houston Rockets receives his truckload of shoes from Adidas, he claims the $200 million he's getting from Adidas for sponsoring them isn't the sole reason he agreed to the contract deal. Read More »

Snoop Dogg Unhappy with Adidas Deal?

By Mehak Massand | Oct 04, 2015 09:29 AM EDT

After being named "Director of Football Development" by Adidas, Snoop Dogg expressed his unhappiness with the company via Instagram and hinted at potentially leaving them for Under Armour. Read More »

James Harden Will Have to Stop Wearing Air Jordans Due to His Recent 13-Year, $200 Million Adidas Deal

By Mehak Massand | Sep 19, 2015 05:39 PM EDT

Some might say that James Harden of the Houston Rockets isn't much of a fan of commitment. After signing a 13-year, $200 million agreement with Adidas, Harden was seen out and about wearing a pair of Nike Air Jordans. Given the fact that the deal doesn't start until Oct. 1, the lack of commitment to Adidas seems a bit sketchy. Read More »

Dwight Howard Left Adidas For a Deal With Peak

By Mehak Massand | Sep 02, 2015 03:32 PM EDT

Houston Rockets' center Dwight Howard is no longer a part of team Adidas and as of earlier this morning, he has officially signed a deal with Chinese sportswear company, Peak. Why do you think he quit after numerous shoes and signed a new contract deal? Read More »

Khloe Kardashian's Boyfriend James Harden Offered $200 Million Adidas Deal

By Alexandra Svokos | Aug 03, 2015 06:03 PM EDT

James Harden of the Houston Rockets was offered $200 million over 13 years to endorse Adidas. Nike, who Harden had previously signed with, has until the end of next week to match the deal or let him go to their rival. Read More »

Louis Vuitton Was Named "Most Engaged Fashion Brand" of October 2014

By Elena Lopez | Nov 09, 2014 10:20 PM EST

Louis Vuitton beat Lojas Renner as the most engaged fashion brand last month in Internet marketer Stylophane's monthly compilation of Facebook "post likes." Other fashion and sports brands finishing in the top 20 included Alpinestars (1.1 million), Chanel (980,000), Adidas (723,000), Michael Kors (713,000), Dolce & Gabbana (569,000), Christian Louboutin (543,000) and Roberto Cavalli (486,000). Read More »

Jeremy Scott's Collaboration with Adidas Originals Is Available Now

By Elena Lopez | Nov 02, 2014 08:01 PM EST

Jeremy Scott has been keeping busy lately. With two collections for his own label, a whopping 6 collections for Moschino, (that's two men's, two women's and two pre-collections) and his line-up from adidas Originals, it's a wonder how the designer finds time in his busy schedule to sleep. Read More »

Pharrell Collaborates With Timberland On Bee Line Collection For Billionaire Boys Club

By Elena Lopez | Oct 31, 2014 01:13 PM EDT

Pharrell Williams plans to drop a new collection of boots next month, in collaboration with Timberland. His collection with Bee Line for Billionaire Boys Club will include styles for both men and women. According to Global Grind, the Happy singer calls it "the working-class boot, the ambitious love chld of a wingtip and contruction boot." Inspired by Harlem renaissance-era fashion, his boots combine the brand's classic 6-inch silhouette with a wingtip and perforated details. Read More »

Pharrell's Latest Campaign for Adidas Promotes Equality

By Elena Lopez | Oct 31, 2014 11:02 AM EDT

When musician/fashion mogul/multi-talented entrepreneur, Pharrell Williams, announced a long-term partnership with Adidas back in March, we knew it would be more than just a collection of fancy kicks. According to Fashionista, the second release from the duo proves just that with a unisex capsule called "The Tennis Pack II," which is being supported by a huge ad campaign promoting gender and ethnic equality. Read More »

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